Proactive Selling
Shift from reactive selling to strategic opportunity creation with proven techniques that drive higher conversions and sustainable revenue growth.

Benefits
Build Stronger Customer Relationships
Increase sales opportunities and pipeline quality.
Shorten sales cycles and improve conversion rates.
Strengthen confidence in handling objections and negotiations.
Drive predictable and sustainable revenue growth
Why Invest in This Program
Top-performing sales professionals create opportunities rather than waiting for them. This program equips participants with proactive selling strategies that strengthen prospecting, improve customer engagement, and build a consistent pipeline of qualified opportunities.
Program Details
- Sales representatives
- Account executives
- Account representatives
- Anyone else involved in the sales process who wants to sell with more control and consistency
A 4-week online course, delivered once a week for 2 hours per session by a qualified ISTI trainer, focused on current marketplace challenges and sales opportunities.
Course benefits covered:
- Increase overall sales
- Boost sales team morale
- Increase customer loyalty
- Uncover better prospects
- Reduce sales costs
- Reduce the sales cycle
- Take ownership and control of the sales process rather than reacting to it
- Increase overall sales performance and consistency
- Identify and pursue better-qualified prospects
- Reduce the length of the sales cycle
- Reduce overall sales costs through more targeted effort
- Strengthen customer loyalty through a more proactive engagement style
- Boost personal and team sales morale through visible, repeatable wins
Frequently Asked Questions
Common inquiries for the Proactive Selling Program
Individual: KSh 20,500 + VAT
Corporate (5+ participants): KSh 15,500 + VAT per participant
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Contacts
International Sales Training Institute - ISTI
AACC Complex - 4th Floor. Waiyaki Way, Westlands.
P.O Box 4921-00100 Nairobi, Kenya.